About FreeDatalytics
Practical guides to ethical analytics for businesses that respect their users.
What We Do
Analytics Knowledge Without the Surveillance
FreeDatalytics is a knowledge hub dedicated to privacy-first web analytics. We help small businesses and startups make data-driven decisions without compromising user trust or violating privacy regulations.
No black-box tools. No vendor lock-in. No surveillance capitalism. Just practical, ethical analytics guidance that works.
Our Values
What We Believe In
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Privacy First
User privacy isn’t a feature — it’s a fundamental right. We advocate for analytics approaches that respect this from the ground up.
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Practical Guidance
No theoretical fluff. Every article delivers actionable insights you can implement today, backed by real-world experience.
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Business Focus
Analytics should drive business decisions. We focus on metrics that matter for growth, not vanity numbers or surveillance data.
Meet the Author
Melissa Thompson
I’m a digital marketing strategist and web analytics specialist based in Europe, with over a decade of experience helping businesses make data-driven decisions.
Throughout my career, I’ve worked with startups, SMBs, and enterprise clients across multiple industries. One thing became clear: most businesses are caught between invasive tracking and flying blind. There had to be a better way.
That’s why I created FreeDatalytics — to share practical approaches to analytics that respect user privacy while still delivering the insights you need to grow.
“Your data should work for you — not against your users.”
Our Mission
Analytics That Respects Everyone
- Educate businesses on privacy-first analytics approaches
- Demystify GDPR, CCPA, and global privacy regulations
- Provide practical guides — not theoretical fluff
- Support the transition away from surveillance-based analytics
- Empower small businesses to compete with data, not creepy tracking
What You’ll Find Here
Content That Drives Results
Privacy & Compliance
Navigate GDPR, CCPA, and global privacy regulations. Understand what’s required and how to stay compliant without sacrificing insights.
Business Metrics
Focus on metrics that matter. Learn to measure conversions, engagement, and ROI without invasive user tracking.
Analytics Fundamentals
Master the basics. Understand events, sessions, funnels, and attribution in plain language — no jargon required.
Practical Guides
Step-by-step tutorials for real-world scenarios. From tracking CTAs to measuring promotion success — actionable advice you can use today.
Ready to Take Control of Your Analytics?
Explore our latest articles and start building a measurement strategy that respects your users.