Take Control of Your Analytics
Practical guides to privacy-first analytics for small businesses and startups.
Grow your business without compromising user trust.
What We Cover
Analytics Without the Surveillance
Everything you need to measure what matters — while respecting your users.
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Privacy & Compliance
Navigate GDPR, CCPA, and global privacy regulations. Learn cookie-less tracking and consent-friendly approaches.
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Business Metrics
Focus on metrics that drive growth. Conversions, engagement, retention — without invasive tracking.
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Tracking Fundamentals
Master the basics. Events, sessions, funnels, attribution — explained in plain language.
Latest Articles
Fresh Insights
Metrics
How to Measure the Success of Promotions
A business-first approach to judging whether your special offers actually work.
Metrics
Beyond Pageviews: Advanced Metrics That Predict Business Success
Move past vanity metrics and focus on what actually drives growth.
Privacy
AI and Machine Learning in Privacy-First Analytics
How AI fits into a privacy-first stack without compromising user rights.
Why FreeDatalytics
Analytics Guidance You Can Trust
Most analytics advice comes from vendors trying to sell you something — or experts who’ve never run a small business. We’re different.
FreeDatalytics was created by Melissa Thompson, a digital marketing strategist with 10+ years of experience helping businesses grow with data — the ethical way.
- No vendor bias — we don’t sell analytics tools
- Privacy-first — every recommendation respects users
- Practical focus — actionable advice, not theory
- Small business friendly — we know your constraints
Our Philosophy
What We Believe
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Your data should work for you — not against your users.
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Good analytics helps you grow without violating trust.
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The best insights come from respecting privacy, not exploiting it.
Ready to Get Started?
Join thousands of businesses building smarter, more ethical analytics.