Content Grouping

Content Grouping is a tidy way to bucket pages and screens into logical sets—think “Blog,” “Docs,” “Pricing,” “Account.” Instead of analyzing a raw firehose of single pageviews, you roll them up into sections that mirror your information architecture. That makes reports faster to scan, patterns easier to spot, and decisions less noisy across sessions and cohorts.

Why it matters (in plain analyst-speak)

• Reduces dimensionality: fewer, smarter buckets > thousands of URLs.
• Aligns metrics to strategy: compare “Docs vs. Blog” on engagement or conversions, not individual pages.
• Stabilizes reporting: section-level trends remain meaningful even as you ship new URLs.

How to define groups

Common inputs:

• URL path patterns (regex or prefix match)
• Content metadata (template, category, CMS tag)
• Route names in SPA/native apps
• Custom flags passed with hits (e.g., a custom dimension)

Keep rules mutually exclusive, exhaustive, and ordered (first match wins).

Mini-formula (pseudo-SQL):

GROUP =
  CASE
    WHEN url LIKE '/blog/%'        THEN 'Blog'
    WHEN url LIKE '/docs/%'        THEN 'Docs'
    WHEN url IN ('/pricing')       THEN 'Marketing'
    WHEN url LIKE '/account/%'     THEN 'Account'
    ELSE 'Other'
  END

Tiny example mapping

Rule	Group
/blog/*	Blog
/docs/*	Docs
/pricing	Marketing
/account/*	Account
everything else	Other

What to measure with it

• Engagement by section: scroll, time-on-page, engagement rate.
• Conversion lift: which sections assist goals in a multi-channel funnel?
• Entry quality: which group pulls the best landing pages?
• Audience splits: compare sections across a user segment (e.g., mobile vs. desktop).

Gotchas

• Overlap creates double counting—tighten patterns and set precedence.
• “Other” creeping up? You’ve got drift—audit new URLs and update rules.
• Don’t hide outliers: keep an escape hatch for ad-hoc deep dives at the URL level.

Treat Content Grouping as a living taxonomy. As your product evolves, refresh the rules so your metrics keep speaking the language of the business, not the chaos of your routing.