Consent Banners That Don’t Kill Conversions
Your cookie consent banner is probably costing you data. The average acceptance rate sits at just 31% — meaning nearly […]
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Privacy
First-Party Data Strategy: Building Analytics Without Third-Party Cookies
Third-party cookies are dying. Safari and Firefox already block them by default, and Chrome is giving users more control over
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AI and Machine Learning in Privacy-First Analytics
When cookies crumble and consent becomes the new currency, analytics doesn’t stop—it evolves. Artificial intelligence (AI) and machine learning (ML)
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Call-to-Action Buttons: How to Track Their Performance
Quick definitions (so we’re aligned) If you’ve ever wondered “what is a CTA button” or even “what a call to
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CCPA, GDPR, and Beyond: The Global Privacy Landscape for Analytics
Modern analytics lives under a patchwork of privacy laws. If you run product analytics, attribution, or experimentation across markets, you’re
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