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A lead is a visitor who has shared contact information or clear intent to be contacted—usually by submitting a form, […]

Cart Abandonment Rate (CAR) shows the share of shopping carts that were created but never converted into an order. In

Average Order Value (AOV) is the average revenue generated per completed order. It’s a simple but high-leverage metric for e-commerce

In web analytics, a transaction is a finalized commercial event with a unique order ID and verifiable money flow: totals,

Revenue is the total money earned from your site’s sales over a period. In web analytics, it’s the output metric

Ecommerce Conversion Rate (ECR) is the share of visits that end with a purchase — a specific case of overall

A micro conversion is a small but meaningful user action that moves a visitor one step closer to a business

A macro conversion is the primary business outcome you want users to complete — the moment value is locked in.

A Goal in web analytics is a clearly defined user action that represents business value. Think of it as the

Event count is the total number of recorded events on your site or app over a time range. In web

Goal Completion is the raw count of times a predefined Goal is finished on your site or app. Think “signed

Scroll Depth is a content engagement metric that shows how far a user scrolls down a page, expressed as a

Pages per Session (sometimes written as pages/session) is the average number of pages a user views during a single session

Time on Page is the elapsed time a user spends on a specific page within a session. In practice, analytics

Average Session Duration is the mean time users spend in a session on your site or app. In plain terms:

Exit Rate shows how often a specific page is the last page in a user’s session. Formally: among all pageviews

Engagement Rate (ER) is the share of traffic that actually interacts with your site, not just loads a page. Instead

New User / Returning User is a lifecycle split of the distinct user population within a date range. A new

In web analytics, a User is a distinct person–browser/app identity that interacts with your site or product over time. Practically,

Unique Pageview is the number of sessions in which a specific page was seen at least once. Instead of counting