How to Measure the Success of Promotions
Promotions move quickly. If you wait for a perfect post-mortem, the window to learn closes. Here’s a business-first way to […]
How to Measure the Success of Promotions Read More »
Beyond Pageviews: Advanced Metrics That Predict Business Success
Pageviews tell you that people showed up. They don’t tell you if your marketing created value, if customers will return,
Beyond Pageviews: Advanced Metrics That Predict Business Success Read More »
AI and Machine Learning in Privacy-First Analytics
When cookies crumble and consent becomes the new currency, analytics doesn’t stop—it evolves. Artificial intelligence (AI) and machine learning (ML)
AI and Machine Learning in Privacy-First Analytics Read More »
Call-to-Action Buttons: How to Track Their Performance
Quick definitions (so we’re aligned) If you’ve ever wondered “what is a CTA button” or even “what a call to
Call-to-Action Buttons: How to Track Their Performance Read More »
Website Speed: Why It Matters and How to Measure It
If you care about growth, you care about speed. Fast experiences reduce friction, lift conversions, and cut acquisition costs. So,
Website Speed: Why It Matters and How to Measure It Read More »
CCPA, GDPR, and Beyond: The Global Privacy Landscape for Analytics
Modern analytics lives under a patchwork of privacy laws. If you run product analytics, attribution, or experimentation across markets, you’re
CCPA, GDPR, and Beyond: The Global Privacy Landscape for Analytics Read More »
The Hidden Cost of Spam Traffic: How It Skews Your Metrics
Automated traffic isn’t background noise anymore. It’s the signal that corrupts all other signals. In 2024, automated requests exceeded human
The Hidden Cost of Spam Traffic: How It Skews Your Metrics Read More »
Why Tracking Unique Visitors Matters for Your Marketing Strategy
You ever cook a huge dinner and nobody shows up? That’s what running a site without tracking unique visitors feels
Why Tracking Unique Visitors Matters for Your Marketing Strategy Read More »