Other
4 min
How to Measure the Success of Promotions
Promotions move quickly. If you wait for a perfect post-mortem, the window to learn closes. Here’s a business-first way to…
Tag
KPI
2 entries
Metrics
5 min
Beyond Pageviews: Advanced Metrics That Predict Business Success
Pageviews tell you that people showed up. They don’t tell you if your marketing created value, if customers will return,…