Metrics
6 min
The Four Questions Every Metric Should Answer Before You Build a Dashboard
Dashboards are seductive. A fresh template, a row of sparklines, and suddenly you feel data-driven. Then three weeks later the…
Tag
small business analytics
3 entries
Metrics
6 min
The Three Revenue Metrics Every Small Team Should Track Weekly
Most small teams drown in metrics. Pageviews, sessions, bounce, average time, scroll depth, social follows — the list grows until…
Setup
6 min
How to Build a Simple Measurement Plan Before Your First Campaign
Most small teams jump into a marketing campaign with a vague promise to “measure everything” — then, three weeks later,…