A–Z reference
Source
Short, plain-language definitions of the analytics, privacy and measurement terms you will meet across the guides.
5 entries
D
Direct (a.k.a. “direct traffic”) is the bucket your analytics uses when a session arrives without a…
E
Email in web analytics is an acquisition channel: traffic that lands on your site after a…
O
Organic search is traffic that arrives on your site from unpaid search engine results. A user…
P
Paid search is the practice of buying ad placements on search engine results pages (SERPs) to…
R
Referral (aka referral traffic) is any visit that lands on your site after a user clicked…