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Email in web analytics is an acquisition channel: traffic that lands on your site after a user clicks a link […]

Direct (a.k.a. “direct traffic”) is the bucket your analytics uses when a session arrives without a detectable referrer or campaign

Referral (aka referral traffic) is any visit that lands on your site after a user clicked a link on another

Paid search is the practice of buying ad placements on search engine results pages (SERPs) to capture intent-driven traffic. You

Organic search is traffic that arrives on your site from unpaid search engine results. A user types a query, sees