Tracking
4 min
UTM Campaign Tracking: Label Your Links, Know What Works
You spend hours planning a campaign, then drop a bare link into an email and a few posts. A week…
Tag
small business
4 entries
Metrics
4 min
New vs Returning Visitors: The Signal That Predicts Your Future
Two businesses can have the same traffic and opposite futures. One fills a leaky bucket — pouring in new visitors…
Metrics
4 min
Web Analytics Segmentation: Break the Average to See the Truth
An average is a lie that everyone agrees to believe. “Our conversion rate is 2%” feels like a fact, but…
Metrics
5 min
Understanding Traffic Sources: Where Your Visitors Really Come From
Most small teams look at one number — total visits — and call it analytics. That single number hides the…