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Segmentation is the practice of slicing analytics data into meaningful subsets so you compare like with like and stop averaging […]

In web analytics, events are atomic records of user interactions that aren’t limited to page loads. An event logs that

Unique visitors (a.k.a. unique users, UUs) is the count of distinct people who visited your site or app within a

Conversion is a completed action that delivers value to your product. It’s the moment a visitor does what you wanted

A Real-Time Report is a live view of what’s happening on your site or app right now—updated every few seconds.

Anomaly detection is a method for spotting unusual behavior in your data—values that deviate from an expected baseline. In web

A Multi-Channel Funnel (MCF) shows how different traffic sources cooperate on the path to a conversion. Instead of crediting only

A Goal Funnel is the ordered path of steps a user is expected to take before a target conversion—for example:

A KPI is a metric you’ve explicitly promoted to decision-making status. It tracks progress toward a concrete business outcome, not

User Engagement Score is a composite metric—a weighted index that summarizes how deeply a user interacts with your product or

Session Frequency is how often a user returns and starts a new session within a defined time window. In practice,

Churn Rate is the percentage of users or customers who stop using your product within a defined time window. It’s

User retention is the percentage of users who come back and perform a meaningful action after their first visit or

A user segment is a defined subset of users grouped by shared attributes or behaviors so you can analyze them

Cohort analysis is a method to track how groups of users behave over time. A cohort is a group sharing

LTV (User Lifetime Value) is the total net value a single user brings to your product over their full relationship

An engaged session is a visit where the user clearly did something beyond a quick glance. In practical web analytics,

Device Category is a high-level grouping of traffic by hardware type—most analytics tools bucket sessions into desktop, mobile, and tablet.

In web analytics, Geography is a dimension that shows where traffic originates—typically by country/region/city. It’s not a metric; it’s a

Demographics in web analytics are user attributes like age and gender used to segment behavior and performance. Think of them

Content Grouping is a tidy way to bucket pages and screens into logical sets—think “Blog,” “Docs,” “Pricing,” “Account.” Instead of